Materialists treat their Facebook friends as “digital objects”: Study

It turns out materialists are interested in collecting Facebook friends and likes as another symbol of status.

According to a new paper from researchers at Germany’s Ruhr-University Bochum, materialistic people treat their Facebook friends as “digital objects,” and have a greater need to compare themselves with others. The study’s lead author Phillip Ozimek concluded that materialists “acquire Facebook friends to increase their possession… Facebook provides the perfect platform for social comparisons, with millions of profiles and information about people.”

These findings were based on the results of an online survey of more than 500 people. This supports what they call their “Social Online Self-regulation Theory” (or SOS-T) – an online variation on Self-Regulation Theory (SRT) in which one consciously guides their own thoughts, behaviors, and feelings to reach goals. In this same way, social media can be used as a tool to achieve one’s goals – one friend at a time.

CIX launches program to help Canadian tech flourish in the Valley

The Canadian Innovation Exchange is launching a program designed to help give emerging Canadian tech companies from early-stage start-ups to more developed players the chance to develop stronger connections in the Valley.

CIX is accepting applications for its accelerator program until March 11, 2011.

In partnership with DFAIT and the Consulate General in San Francisco, CIX is taking applications for the CIX Canadian Technology Accelerator, a new program to support the innovation community in Canada.

The accelerator program will place three qualified Canadian companies in the Plug and Play Tech Center (PnP) in the heart of Silicon Valley for three months, rent paid, starting in June 2011.

Andrew Maxwell, board member of the Canadian Association of Business Incubators, said that accelerators and their cousin, incubators, can have a great effect on both the companies they house and the community at large. “The evolution of incubators from multi-occupation, mixed-use buildings to high-technology regional accelerators for commercialization is receiving increased attention at all levels of government and academia,” he wrote.

And there are accelerators and incubators closer to home. For instance, the Waterloo Research and Technology Park Accelerator, opened in May 2006, can be seen as a regional hub to connect a wider community of entrepreneurs interested in commercializing their technology product or service.

PnP, however, provides the chosen companies access to an even larger start-up community in which they will work alongside more than 150 other tech start-ups from more than 20 countries. They will also meet with experienced mentors and advisers who can guide their growth and development in the Valley and beyond, as well as be introduced to local angel networks and venture capital firms.

The program is open to any Canadian-based digital media and information technology company, and applications must be completed before March 11, 2011. The three companies will be selected by the CIX Selection Committee and be announced in early April.

Bell Canada Adds New Android Smartphone: the LG Optimus Chic

Bell Mobility has added the Optimus Chic, LG’s latest smartphone, to its lineup of Android phones.

The Optimus Chic, which tech blog Engadget characterized as a “low-end” Froyo phone, has a 600MHz processor, a 5-megapixel camera, and a 3.2-inch, 320×480 HVGA capacitive touchscreen.

“We are delighted to bring the latest smartphone in the Optimus series to Canada with the Optimus Chic,” Marketing LG Electronics Canada VP Colin Bettam said in a statement. “This phone is unique in that it offers all of the power of an LG Smartphone and Android, all in a stylish design with a high gloss, minimalist finish that will surely be appreciated by customers with a discerning eye.”

An exclusive offering from Bell in Canada, the phone features 802.11b/g WiFi, A-GPS, Bluetooth 2.1+EDR, and FM radio, as well as the ability to be used as a portable wireless router to connect up to eight other Wi-Fi devices to the Web.
With an onboard memory of up to 150MB and an external 2GB microSD in-box, the Optimus Chic memory can be expanded with the addition of a 32GB microSD.

While not the powerhouse of other available phones, the Optimus Chic is also powerful enough to enable users to use Google’s augmented reality browser Google Goggles, which gives clients information about the things around them including landmarks, as well as the ability to identify books by their cover, translate text, record contact info from business cards, and more.

One of the major selling points of the Optimus Chic is that it is available for $0 on a three-year term with a minimum $50 voice and data plan or for $249.95 with no term. This is a bargain compared to Bell’s iPhone 4, which is available for $159.95 on a three-year contract.

Gary Smith

Ontario Government Awards $25M Grant to Tech Firm Ciena

Gary Smith
Gary B. Smith, head of Ciena, discusses the advantages said his company's network infrastructure solutions, intelligent software and a comprehensive services practice help give its business partners a competitive edge.

The Ontario government has announced its support for telecommunications equipment company, Ciena Canada (, in its development of new technology designed to increase the speed and capacity of fibre optic networks.

The province announced Monday that it would be providing Ciena a $25-million grant as part the company’s commitment of investing $900-million over five years to expand research and development in Ontario. Ciena has also committed to partnering with universities in research and development, and the hiring of 125 university graduates.

The grant is part of the province’s five-year “Open Ontario” plan, designed to create new job opportunities and help promote economic growth. Introduced by Premier Dalton McGuinty in March 2010, the five-year Open Ontario plan was a far-reaching set of policies for the nurturing of “a climate where business can thrive, create jobs and build innovative new products to sell to the world.” These measures included the funding of education to train workers, as well as tax reforms to encourage business, chiefly the halving of taxes on new business investment.

Ciena anticipates its R&D investment, coupled with the $25-million government grant, to help create 353 new jobs and support 967 existing jobs.

Four steps to becoming a Web 2.0 enterprise

A recent McKinsey & Co. report shows the areas in which Web 2.0 has benefited organizations.

The use of Web 2.0 technologies has not only continued to gain greater adoption among enterprises but has also proven to provide a significant competitive advantage, according to a new report from the McKinsey & Company.

Drawing upon responses from more than 3,200 executives across a range of regions, industries, and functional areas, McKinsey’s latest report found significant increases in the share of companies using social networking (at 40 per cent) and blogs (at 38 per cent). As well, the survey found that the number of employees using Web 2.0 technologies continues to increase.

According to McKinsey’s findings, the adoption of Web 2.0 by enterprises adoption provides a range of benefits from the ability to stage more effective marketing campaigns to having faster access to knowledge to make more informed business decisions.

The study authors, McKinsey’s Brussels office director Jacques Bughin, and McKinsey Global Institute senior fellow Michael Chui, have outlined a number of ways in which managers can help lead their organizations to become “fully networked enterprises”.

Here are some of their suggestions:

  1. Integrate Web 2.0 into employees’ everyday work activities. Through the course of this study and other supporting research, McKinsey found that integrating Web 2.0 technologies (such as social media and customer relationship management software) into the company’s work flow ensures that they are used by employees, and that their gains are maximized.
  2. Foster adoption and usage. Without a base-line level of adoption and usage, a company’s Web 2.0 benefits will stagnate. Enterprises must continue to drive adoption and usage because, according to the study, those respondents that reported low levels of both also reported the lowest levels of benefits.
  3. Break down organizational barriers to change. By enacting distributed decision making and work through greater collaboration within the organization and through all levels of the company, businesses have reported market share gains and profitability. Organizations that are fully networked, after all, tend to have a more fluid flow of information, deploy talent more flexibly to tackle specific problems, and allow lower-level employees make decisions.
  4. Apply Web 2.0 to interactions throughout the enterprise – and beyond. The McKinsey report suggests that businesses adopt Web 2.0 procedures for interaction between customers, business partners, and employees. This creates organizational collaboration and flexibility internally and with collaborative partners, but it also provides a better customer experience and the ability to better address client needs.

Fully networked organizations — those that have been able to truly integrate technology-enabled collaboration into their business — have been able to reap the greatest rewards. These businesses are able to forge closer marketing relationships with customers through better customer support and product-development efforts, as well as collaborate across traditional organizational structures and share information more broadly.

A natural consequence, according to McKinsey, has been improved market share.

Tax cuts, credits crucial to survival of Ontario digital media industry

After announcing its plan to cut business taxes and offer tax credits in , the Ontario government has reported success in creating high-tech jobs, and making the province a better place for innovative new companies.

Last week, Premier Dalton McGuinty visited Waterloo-based mobile software developer Polar Mobile. Since 2007, the company has quickly grown to become a leader in helping entertainment, sports and non-profit organizations reach new, mobile audiences. With this success it was able to double its staff over the past year to a total of 40 employees.

Polar Mobile and other Ontario businesses have benefited from the province’s recent tax relief plan that was introduced earlier this year. It effectively reduces overall business taxes by 28 per cent over three years, reduces small business income taxes by 18 per cent, and eliminates the small business deduction surtax entirely. Most notable for the tech sector, the government in its 2009 budget enhanced the Ontario Interactive Digital Media Tax Credit for labour, marketing and distribution expenses. The OIDMTC essentially provides interactive digital media developers who create interactive digital media content products in Ontario a refundable tax credit on 40 per cent of eligible expenditures.

Other Canadian provinces have taken similar steps. A British Columbia digital media tax credit, introduced earlier this year, offers a 17.5 per cent tax credit for BC labour to digital media firms (those producing content with two of three components: text, sound and images). Likewise, Manitoba offers 40 per cent of labour, and Quebec up to 37.5 per cent. Nova Scotia, meanwhile, offers 50 per cent of labour, and as much as 25 per cent of total productions costs.

According to the latest government figures, Ontario remains the top information communications technology sector in the country, with the $28.4 billion industry accounting for 48 per cent of Canada’s total.

The government’s great strides to make Ontario technology have not gone ignored. Overall, tax policy nor regulations across Canada created an unfavorable climate for venture capital, according to a recent survey from professional services firm Deloitte of Canadian venture capitalists. A mere 28 per cent cited tax rules as a major barrier.

The main fear for Canadian VCs, according to the survey, was that there lacks a critical mass of VCs. Further, the competition between Canadian VCs and emerging markets, as well as counterparts in the US and Europe, is fierce.

“This is an urgent situation and policy makers need to move quickly with measures that improve the odds of this vital sector here at home,” said John Ruffolo, who heads Deloitte Canada’s technology, media and telecom industry group. “We need to get more dollars into the hands of existing Canadian VCs, and encourage the creation of more domestic VCs.

“A reinvigorated Retail Venture Capital program (particularly in Ontario), angel and VC investing tax credits, and the expansion of government-sponsored fund of funds programs are the three main priorities. Some of these measures have been adopted in Quebec, and that province’s venture industry has seen growth in both the number of firms and the amount of capital available for innovation.”

Do Canadian entrepreneurs have a chance?

Photo by Merrick Morton/Columbia Pictures

In a recent blog post for the TVO current affairs program The Agenda, Stavros Rougas says that there’s something about Canadians that makes them averse to entrepreneurship.

Speaking with Ali Asaria, founder of Canada’s largest online health and beauty retailer, he notes that the Canadian university experience tends to make students want to attach themselves to major tech companies like RIM, Microsoft, and Google, rather than to lead their own enterprises.

“Canada doesn’t have the same risk-loving culture as our more entrepreneurial neighbours south of the border,” writes Rougas.